Published Jun 1st, 2025 by Samantha Christian
Every time someone interacts with your business, they’re forming an impression. Whether it’s browsing your website, registering for an event, or clicking an add to calendar button, each touchpoint is an opportunity to build trust with both new and existing customers.
This is why brand continuity matters.
Maintaining a consistent visual and messaging identity across all channels helps your audience instantly recognize you, builds credibility, and creates a seamless user experience. It’s not just about looking polished — it’s about reinforcing who you are and what your brand stands for, every step of the way.
At AddEvent, we believe your calendar tools should reflect your brand — not ours! From custom event pages to embeddable calendars, we make it easy to keep things consistent, polished, and unmistakably you.
Think about the last time you landed on a registration page that looked nothing like the email or website that led you there. It feels disjointed…and honestly a little suspicious.
With AddEvent, you can customize your event and calendar landing pages to reflect your brand identity. Our flexible templates let you do fun things like:
It’s a small investment of time that pays off big in perception. When visitors see a consistent, professional design, they’re more likely to trust the source and engage with your CTAs.
Embedding a calendar or event on your website shouldn’t feel like dropping in a clunky third-party widget. It should look and feel like a natural part of your site.
AddEvent’s embeddable calendars are built with brand continuity in mind. You can control things like the color scheme, find a layout that adapts to your website, and decide if you want “Powered by AddEvent” to appear.
These embeddables seamlessly integrate with your site, so when visitors interact with your content, it feels cohesive rather than cobbled together.
Event branding isn’t just about the landing page. It’s about the entire attendee experience from signup to post-event follow-up.
With AddEvent, you can customize things like RSVP confirmation emails (yes, adding your logo, colors, and messaging to match!), reminder emails, and more.
Each of these touchpoints is an opportunity to reinforce your brand and provide a more professional, personalized experience.
We get it — sometimes you want your tools to look like a part of the larger package.
That’s why AddEvent gives you the ability to remove our branding from:
It’s your brand, front and center. Always.
By default, public calendars and event pages are hosted on addevent.com. But if you’re serious about brand uniformity and SEO, consider hosting these pages on your own domain.
This not only gives you complete control over the user experience — it also helps with search engine optimization. When events are hosted on your domain, search engines see them as part of your site, helping boost your visibility and authority.
Maintaining a consistent brand identity doesn’t just look good—it performs better. Here’s why:
This is especially true for marketing teams running multiple campaigns or field marketers managing events across different regions. With AddEvent’s tools, you can standardize your design, no matter how many events or teams are involved.
Whether you’re hosting a single event or managing dozens of campaigns, your brand should always be in the spotlight. AddEvent makes it easy to stay on-brand with:
Every setting, feature, and template is designed to help you deliver a seamless, on-brand experience, without the need for a developer or designer.
Think of brand continuity as your company’s signature. It tells your audience they’re in the right place, working with professionals who care about the details. And in a world full of distractions and digital noise, that kind of consistency builds confidence.
At AddEvent, we’re here to help you own every moment of your event and calendar experience. From embeddable tools to custom domains, we make it easy to look good and stay consistent.
Ready to unify your calendar and event tools under your brand? Start customizing with AddEvent today.
Yes! AddEvent lets you fully customize your event pages. You can add your logo, use brand colors and fonts, and adjust the layout to align with your website or campaign design. No coding required.
Absolutely. With AddEvent, you have the option to remove our branding from calendar embeds, RSVP emails, landing pages, and add-to-calendar buttons — so your brand stays front and center.
Yes, AddEvent supports custom domains for public event pages and calendars. Hosting on your own domain improves SEO and ensures a fully branded user experience.
No developer needed! AddEvent’s templates and embeddables are easy to use and fully customizable through the dashboard. You can adjust visuals, content, and settings in just a few clicks.